Results
Two tuning businesses, ten weeks and five weeks, in Google's own numbers
A remapping garage that launched with no website on 22 July 2026 went from 42 clicks a month to 110, from one search on page one to eleven, and recorded 15 enquiry actions in a month. A tuning site built elsewhere, which Google had stopped indexing properly, was rewritten in place on 27 August and went from three searches on page one to 28. Every figure is Search Console's own, pulled 5 October with data to 3 October, or a measurement you can repeat with a free tool. The parts that have not worked are on the page too, because a results page with only the good half is an advert.
Case one
Chester Tuning: a one-van remapping specialist, no website until July
A Google profile with a single review, work from word of mouth and Facebook, a map pack dominated by two established garages with hundreds of reviews. A typical specialist: high-value jobs, customers who travel.
42 → 110
clicks from Google, the 28 days before the retainer against the latest 28
21.8 → 4.7
“car remapping chester”, launch fortnight to the latest 28 days
1 → 11
searches on page one, July to September
1 → 21
Google reviews, launch day to 5 October
Before launch
Google Business Profile rebuilt: correct primary category, every service ticked, exact hours, service area matching where the owner drives, photos of real work, review link on his phone. One review at this point.
22 July
Site live: eight service pages with prices, ten town pages, three guides, a quote form through our own mailer. Sitemap submitted. First full week: 11 clicks, 416 impressions.
Weeks 2 to 4
Left alone on purpose. Nothing is graded before it is four weeks old. Reviews asked for at the end of every job: 7 by mid-August.
Week 5
Third in the map pack for the main money search, checked by eye on a phone. Eighteen titles rewritten after the data showed pages being shown and not clicked.
Week 6
A page for Heswall, after the data showed Wirral-side searches with no competitor answering them. The home-town page redirected into the homepage after losing to it on every search. 11 reviews.
6 September
An AI assistant, asked where to get a car remapped in Chester, listed him first, above the garage with 239 reviews that holds the top of the map pack. One answer on one evening, not a ranking.
September
123 clicks against 58 in August, 11 searches on page one against 8, average position 18.9 against 33.4. The money search at 4.5. The site recorded 15 enquiry actions in the month to 2 October: 9 WhatsApp taps, 4 calls, 2 quote forms.
Start of October
21 reviews, all five stars. Paul reports steady, good-quality enquiries, and has had us build websites for three more of his businesses. The money search at 4.7 with one click: the map takes the action, and in the map he is still third on reviews.
Case two
KP Tuning: an established tuning business, fixed in place, no rebuild
A mobile remapper near Mold whose site had been built by the owner. Twenty-four town-and-service pages were 72% identical once the place names were masked, ten pages sat in Google's “crawled, currently not indexed” list, and the homepage took eleven seconds to show its main image on a phone. We measured first, rewrote the 24 pages so each is about its own place, shrank three photographs from 1,701 KB to 27 KB, and left the six pages that earned alone.
3 → 28
searches on page one, 28 days before the rewrite against the latest 28
32 → 77
clicks from Google, the same two windows
29 → 51
pages in Google’s index, of 40 then 52
11.0s → 2.4s
time to the main image on a phone
Read the numbers properly
Three figures that look wrong and are not
- One click from a hundred impressions at position 4.7. On a phone the map listings sit above the ordinary results and his is in them, so the driver taps call or directions on the map, which is never counted as a website click. The brand search at position 2 brought 28 clicks in September; the money search feeds the map.
- Click-through rate has barely moved. Impressions grew faster than clicks for two months because the site was being shown for hundreds of searches it ranked far down for. That is arithmetic. The number to watch is searches on page one, which went 1, 8, 11 by month.
- KP's impressions doubled in a week and then stopped rising. 319 to 337 a week for four weeks, then 667 to 719 every week since. A rewrite moves a site once, to the level its pages deserve; the slower climb in clicks since is the pages being chosen, which takes weeks of being shown.
What has not worked yet
The honest column
- Reviews are still the ceiling in Chester. Twenty-one is a long way from the 241 at the top of the map pack. He has the best rating of the three. No website work changes that; asking at the end of every job does.
- Two Chester town pages are on page one without a click. Heswall at 7.7, Wirral at 14.2. On a new domain that is on schedule, not finished.
- “Car remap Wrexham” has never shown KP's site. Not a page problem: with no premises his profile carries no location, so he sits outside the Wrexham map, and there is no Bing listing at all. The fix is his to do, with our brief; it goes here when it is done.
- No lead figures for KP yet. The analytics history is too short to report honestly. When there is a full month, it goes on his page with the same caveats as Chester's.
Where the numbers come from
Sources you can check
Search Console for clicks, impressions, position and indexing, per query and per page; we share the property with every client. Google Analytics 4 for enquiry actions, counting only visitors who accept cookies. PageSpeed Insights for speed. Google's own monthly profile summary for calls and direction requests. And the garage's diary, because the only number that pays is a booking.
The first six weeks of the Chester case, including the mistake we nearly made, are in the guide; the case pages are the ones we keep current. The real monthly reports, with the clients' details removed, are available on request.
What is not on this page
By design
No “ranked #1” screenshots for searches nobody makes. No testimonials with a first name and a stock photo: what the owners said is reported in our words on each case page, with the date, next to the thing they did that proves it. No counters of garages served or keywords ranked. No MOT centre case study, because we do not have one with numbers yet; when we do, it goes here with the same caveats.
See what is stopping your garage from ranking
Send us your website and your town. You get a plain-English audit of where you stand against the garages already in the map pack, and a quote. No pressure, no long contract.