Service
A garage website is a set of answers, not a brochure
The driver searching “clutch replacement Chester” at nine in the evening wants to know what is involved, roughly what it costs, how long the car is off the road, and who to ring in the morning. The garage whose page answers those four things gets the call. Most garage sites have a photo of a shiny bay and a list of services with no answers under them.
The page list
What a garage site needs, page by page
Each row is a search drivers make and a page that exists to answer it. That is the whole structure. Add a page only when there is a search behind it; remove nothing that has clicks.
| Page | What it says | Why it earns |
|---|---|---|
| MOT | Price, what is checked, retest terms, DVSA number, book now | Ranks for "MOT" plus town and for the long-tail MOT searches; the profile links here |
| Servicing | Interim vs full, what is in each, manufacturer schedules, price guidance | Catches "car service [town]" and "service and MOT" |
| Diagnostics | Warning lights, what the scan shows, when it is not a sensor, what it costs to find out | The searches with a worried driver behind them |
| Clutch and gearbox | Symptoms, what is involved, days off the road, what moves the price | High-value, searched by make, almost never answered properly |
| Tyres, brakes, air-con | One page each, with the practical questions drivers ask | Seasonal and steady; each is a search in its own right |
| Remapping or EV | Only if you do it, and then in depth | Specialist searches with customers who travel |
You give us
- Fifteen minutes on the phone about the jobs you want more of
- Phone photos of the workshop, the ramps, the team, real jobs
- Your DVSA number, your booking route, the makes you know best
- A read-through of each page before it goes live
We build
- Every page written to answer the search, in your words
- A booking link or request form that reaches the desk
- A number that is one tap on a phone in the car park
- Titles, structured data, sitemap, real 404, security headers, done once
Google gets
- Pages that load in under two seconds on a phone
- One clear answer per page, with the town and the job in the title
- A real business behind it: address, people, photos, reviews
- A site it can index completely on the first visit
Fix or rebuild
The decision we make before quoting
Two questions decide it. Can Google index the site and does it load in a reasonable time on a phone? If yes, we fix titles, structure and pages and leave the design alone. If the answer is a one-page template with a background video and six seconds to first paint, a rebuild is cheaper than a year of promoting it.
Builds start at £599, quoted separately from the monthly tiers. Three to five weeks from brief to launch, most of which is writing and waiting for your photos.
Not on our sites
- Stock photos of a showroom you do not own
- A counter claiming ten thousand happy customers
- “All makes and models” without a page that proves it
- A page builder and its plugins between the driver and the page
- A contact form that emails nobody
Questions garage owners ask us
What does a garage website cost?
Ours start at £599 for a site with a page for each job, and rise with the number of pages, sites and integrations such as online booking. The bigger number is what it costs each month to promote a site that cannot rank; we say honestly if yours is one.
Fix or rebuild?
Fix, if the current site is indexable, tolerably fast and on a platform we can edit. Rebuild, if it is a one-page template with a hero video and six seconds to load on a phone. The audit tells you which before any money changes hands.
Can drivers book online?
Yes. We link the booking system you already use, or add a request form that reaches the desk and the diary. We do not push a new system on a garage that has one that works.
What is it built on?
Our own stack: Next.js, static pages, our servers. No page builder, no plugins, nothing to update. It is what this site runs on.
Who owns it?
You. Domain in your name, content yours, and if you leave you take it with you.
Find out whether your site is the problem
Send us the address. You get a plain-English review of what is stopping it ranking and converting, and an honest answer on fix versus rebuild.