Reviewed
Service
A garage website is a set of answers, not a brochure
The driver searching “clutch replacement Chester” at nine in the evening wants to know what is involved, roughly what it costs, how long the car is off the road, and who to ring in the morning. The garage whose page answers those four things gets the call. We build garage sites as that set of answers, a page per job with your photographs and a booking link, from £599, live three to five weeks after the brief.
The page list
What a garage site needs, page by page
Each row is a search drivers make and a page that exists to answer it. That is the whole structure. Add a page only when there is a search behind it; remove nothing that has clicks.
| Page | What it says | Why it earns |
|---|---|---|
| MOT | Price, what is checked, retest terms, DVSA number, book now | Ranks for "MOT" plus town and for the long-tail MOT searches; the profile links here |
| Servicing | Interim vs full, what is in each, manufacturer schedules, price guidance | Catches "car service [town]" and "service and MOT" |
| Diagnostics | Warning lights, what the scan shows, when it is not a sensor, what it costs to find out | The searches with a worried driver behind them |
| Clutch and gearbox | Symptoms, what is involved, days off the road, what moves the price | High-value, searched by make, almost never answered properly |
| Tyres, brakes, air-con | One page each, with the practical questions drivers ask | Seasonal and steady; each is a search in its own right |
| Remapping or EV | Only if you do it, and then in depth | Specialist searches with customers who travel |
You give us
- Fifteen minutes on the phone about the jobs you want more of
- Phone photos of the workshop, the ramps, the team, real jobs
- Your DVSA number, your booking route, the makes you know best
- A read-through of each page before it goes live
We build
- Every page written to answer the search, in your words
- A booking link or request form that reaches the desk
- A number that is one tap on a phone in the car park
- Titles, structured data, sitemap, real 404, security headers, done once
Google gets
- Pages that load in under two seconds on a phone
- One clear answer per page, with the town and the job in the title
- A real business behind it: address, people, photos, reviews
- A site it can index completely on the first visit
Fix or rebuild
The decision we make before quoting
Two questions decide it. Can Google index the site and does it load in a reasonable time on a phone? If yes, we fix titles, structure and pages and leave the design alone. If the answer is a one-page template with a background video and six seconds to first paint, a rebuild is cheaper than a year of promoting it.
Builds start at £599, quoted separately from the monthly tiers. Three to five weeks from brief to launch, most of which is writing and waiting for your photos.
Not on our sites
- Stock photos of a showroom you do not own
- A counter claiming ten thousand happy customers
- “All makes and models” without a page that proves it
- A page builder and its plugins between the driver and the page
- A contact form that emails nobody
Questions garage owners ask us
What does a garage website cost?
Ours start at £599 for a site with a page for each job, and rise with the number of pages, sites and integrations such as online booking. The bigger number is what it costs each month to promote a site that cannot rank; we say honestly if yours is one.
Fix or rebuild?
Fix, if the current site is indexable, tolerably fast and on a platform we can edit. Rebuild, if it is a one-page template with a hero video and six seconds to load on a phone. The audit tells you which before any money changes hands.
Can drivers book online?
Yes. We link the booking system you already use, or add a request form that reaches the desk and the diary. We do not push a new system on a garage that has one that works.
What is it built on?
Our own stack: Next.js, static pages, our servers. No page builder, no plugins, nothing to update. It is what this site runs on.
Who owns it?
You. Domain in your name, content yours, and if you leave you take it with you.
My nephew built the current site. Do we have to throw it away?
Only if it cannot rank or cannot be fixed. A site on a decent platform with the wrong pages gets new pages; a site that takes eleven seconds to load on a phone and was built on a page builder that cannot be sped up gets rebuilt. The audit says which, and the decision is yours. We have fixed sites in place when that was the honest answer.
How long does a garage website take?
Four to six weeks from the first call to live, most of which is writing and photographs. Week one is the audit and the conversation about the jobs you want; weeks two and three are the pages on a private link; then the domain, the forms tested to the desk's phone, and the profile matched to the site.
Can drivers book MOTs on it?
If you have a booking system, it is linked from every page and from the profile, and tested from a phone. If you do not, a form that reaches the desk with the registration, the job and a preferred day is enough for most garages, and it costs nothing to run. We do not sell a booking system of our own.
What do we have to provide?
Photographs of the real workshop, the prices you are willing to publish, the list of jobs you want more of, and fifteen minutes on the phone about each. We write everything; you check it for anything untrue. Photos matter more than anything else you give us.
What happens to the site if we stop paying you?
The site, the domain and the content are yours whatever you decide, and we hand over the files if you ask. Hosting is quoted with the build and is not tied to the monthly SEO, so nothing about the site depends on the retainer continuing, and you can move it to any host that runs it.
Find out whether your site is the problem
Send us the address. You get a plain-English review of what is stopping it ranking and converting, and an honest answer on fix versus rebuild.